Client: HOSTIE
Team: Happylucky
Services: A scrappy sprint including secondary research into category, competition, and cultural trends, internal stakeholder and audience interviews, and creative territory development
Deliverable: Renewed brand positioning and visual ID
Texas-based luxury home rental service HOSTIE brought in Happylucky for a full brand refresh to better capture their unique character.
Our work resulted in a new positioning, visual identity, and website signaling HOSTIE’s premium value, and their audience’s elevated tastes.