Client: Nordic Naturals
Team: Drake Cooper, Sparrow Strategy
Services: Secondary research, creative territories development, and over a dozen virtual nationwide focus groups
Deliverable: Comprehensive research report including in depth audience insights, a detailed messaging hierarchy, and long-term creative strategy recommendations
Despite being a legacy brand offering some of the purest, highest quality Omega-3 supplements around, Nordic Naturals needed help developing an actionable creative strategy to differentiate and resonate with diverse contemporary audiences.
To do this, they brought on Drake Cooper and my team at Sparrow Strategy to investigate and dimensionalize the Omega-3 audience, and solidify messaging, and identify areas of opportunity moving forward.